|Imagine this in our waiting room (of course then no clients could fit)
What do you dream about? Exotic adventures? Romantic encounters? Seeing someone you no longer can? Playing professional sports? I imagine those are fairly common. Me? I’m a little different (as you may know) and food-centric and so I ponder what life would be like if there was an Organic Avenue in every airport, if all burgers were “grass-fed” all coffee fair-trade things like that. Truth be told, I’ve never had an actual nighttime dream about a vending machine (yet) but it would probably be more of a nightmare. And stop- if you tell yourself you made “better” choice when you hit the vending machine c’mon better than a Twix bar doesn’t mean much. Vending machines are a last resort or guilty pleasure but healthy? Not so much.
Well that’s about to change, last week Farmer’s Fridge launched.Farmer’s fridge offers fresh salads and snacks and restocked every morning. You’ll recall last week Joanna posted about Salad in a Jar, Farmer’s Fridge offers multiple, beautiful jarred options in recyclable jars. Farmer’s fridge has also partnered with SPE Certified to confirm the quality of their ingredients. Kale salad or hummus and veggies with the push of a button? Pretty amazing.
I spoke with Farmer’s Fridge founder Luke Saunders yesterday. His background is in manufacturing (which had to help) and he is one of those people who brings a cooler and stocks up at the nearest Whole Foods when on the road. He realized people needed better solutions; not everyone is not on team “cooler” unless of course the cooler comes to them. Farmer’s Fridges are nice looking, wrapped in reclaimed bar wood, no need to tuck these away in a back room or at the end of a hotel hallway.
The offerings are mostly gluten free, organic for the Dirty Dozen and affordable (salads start at $7.99). This is a game changing concept, the only sad part is that they launched in Chicago. However, Luke says to contact them on Facebook or Twitter and say “I want you here” they are working on their expansion plans. My dream vending machine would have kale, quinoa, salmon and Greek yogurt… and not it’s a reality, it just has to come to NYC. I told Luke we’d be happy to test market at Foodtrainers.
What would your dream food-situation involve? What would you put in your personalized vending machine? Where would you like to see Farmer’s Fridge?