Monday, I was innocently watching the Bachelorette after eating the world’s greatest kale salad (part of our dream July 4th menu). I was in a pretty good mood until a commercial came on. Two women come in from a tough workout, they are exhausted. One of them goes to the fridge and pulls out Reddi Whip (naturally, who wouldn’t think workout then whipped “cream”). Her friend asks, “what are you going to do throw away the past hour?” With that nasty squirt sound, the fridge friend says, “of course not, it’s only 15 calories” and ruins a bowl of berries with a plop of canned crap.
Is this seriously an angle they are trying to take? I get that unhealthy products exist. I even can sort of grasp the fun factor with the desserts mentioned on the RW site such as “Berry Patriotic Pie” etc.
|This, gross as it is, makes more sense than RW = healthy
There are even some other undertones (not really sure why one friend has to lie down on the floor hmn) in the workout commercial that seem plausible than squirting some weirdly spelled faux cream at any time especially after a great workout. What’s even crueler is what this TV spot preys on. It’s very easy to fall into the “I deserve” a treat post workout mindset. RW’s advertising company is saying now you can have your cake and eat it too.
And what exactly would you be eating for “only 15 calories?” This is where things get really funny. On the Reddi site they have a comparison of Reddi Wip to its competitor Cool Whip. Get this, RW has No Hydrogenated Fats! And, the first ingredient is “real cream”! Do they think that with cream as a first ingredient we will not notice “propellant” a few ingredients away? Or the sweetener party that will only inflame your body after that workout? This “I’m better than you marketing” drives me nuts. It’s not about what’s absent from a product but what worth (or worthlessness) the product contains. Does “I didn’t murder that person, I only seriously harmed them” sound insane? Well this is food insanity.
When I told Carolyn about this post she asked, “do people still use Reddi Wip?” And maybe this is a desperate attempt by an ad agency to reposition a brand. I just don’t get it, Do marketers think people are this stupid? It’s like the Oscar Meyer spot that touts that their dogs are gluten free (and made from dog meat). Or wait, are there people that watch and say, wow that red can may hold the answer to my post snack workout snack question? And please, I know how you think and do not judge bachelorette viewers.
Have you seen this commercial? Do you think it’s just advertisers being advertisers or is this super sneaky? Any other commercials that bug you? Who should Desiree pick?